A new mobile experience
There was a time when people used their sense of touch and sight only on real things. Today, we are engaging these two senses for experiencing virtual wonders more than anything else. With the advent of touchscreen phones a whole new gamut of possibilities has opened up for device makers, but more so, for user experiences.
Android marked a huge leap forward in making the touch and visual appeal of any phone more exciting than ever. Flat themes and minimalist design started taking over the old bulky and complicated designs. Since inception, Google had been a pioneer in creating useful products with great performance, but Apple’s attention to design was raved about. Around 7 years ago, Google realized that there is more they can add to the overall user experience without compromising on performance.
For long, people had been buying phones just based on their outer appearance and basic features such as memory, sound and camera quality. With Google’s launch of new age flagship Nexus devices, users got a taste of the stock android experience. One may ask, what is all the fuss about ‘Stock Android’? Well, it’s the un-adulterated look & feel, quality performance and most importantly the periodic android updates on priority that come with stock android.
During I/O 2014, Google announced the future of interface design i.e. Material design. The term resonates what it actually is about. Matter from the real world comes to virtual as material. With material design, user interfaces can no more be restricted to how beautiful they look, how useful and even how functional they are. There is a new dimension that has been uncovered – which is how closely the user can relate with any interface and seamlessly interact with it.
“Interaction is the key here. Material design is what unlocks the potential of more customized touch phone experiences.”
Google’s lollipop (android 5.1) is an example of a complete material experience. For the users looking for more from their new age phones, here are some insights on the benefits of material design –
- Eye candy + performance = happy user
Ever wondered why your phone used to slow down on installing too many games, themes etc. ? Good looks used to make you pay with performance. No more of that!
For instance, many apps have ‘card’ views e.g. Facebook, Twitter, Book my show etc. With material design, unlike the former android versions, there comes a recycler view that ensures the memory usage is limited to the currently visible cards and on scrolling down/up it recycled the cards, hence, no waste.
Apps with material design have more flexibility for customizations both by end user and app makers. For e.g. – the “skittle” (+) button in Evernote is customizable by users based on their preferences. The numerous options presented by the Material Design framework, have stretched the possibilities of distinct app designs on the same platform. Moreover, material design is also gradually taking over the web , which makes the transitions from mobile to web even more coherent for users.
- More cognition and interaction enabled phones
What counts for a smart mobile experience? A lot of small interactions make up the whole experience. Some of them are – the feeling of actually touching something inside your phone, subtle and natural-looking animations and a lot of meaning associated with the entire flow of an app.
Things feel great with Android so far and iOS has its own design language, but what the user is missing through all this mass production of devices is customization/personalization. Today, a lot of people look for something new, something which can differentiate their mobile device/phones from others, because outer appearances are anyways covered up with cases.
Hive is an android based new age mobile OS that comes with Xolo phones. Hive is not just an early -player in incorporating material design, but also bringing about a revolution in the mobile industry for users who look for more control and choices in phones. Hive is empowering users to pitch their feature ideas and get them as OTA updates on their phones by means of programs such as – Connect and Edge (apps on Hive OS). With a deadly combination of material design and customization, users can now buy unique premium mobile experiences and not just a phone.
It’s time users pick mobile experiences that are dynamic enough to fulfill their growing needs and let them stay ahead of the curve.