As a small initiative to spread word about the power of Entrepreneurship, I talked about some simple elements regarding ‘starting up’ , at a session that I delivered as a Speaker at Construkt Fest ‘ 15.
The topic : Spark a Startup – Ideate > Design > Validate !
Here are some highlights –
1. Pain point is not the only reason to start up. It could be for 2 other reasons – Customer Delight & Diluting Customer Fear.
2. Don’t start anything just for money.Try micro- entrepreneurship to build reserves/funds for your sustainability.
3. Don’t get bogged down by titles , play your role to your heart’s content.
4. You don’t necessarily need to be innovative . Where innovation can’t be brought about, bring in customer delight with a better imitation.
5. Design is about problem solving and not merely aesthetics & trendiness.
6. Hierarchy of design needs –
Image Credits – Smashing Magazine
My example of a ‘Tap’ to elaborate the design hierarchy of needs :
A. Functionality – The tap should allow free & controlable flow of water /beer/ oil whatever it is meant for.
B. Reliability – The tap should be running smoothly , without any obstructions inside it that could cause the flow of fluid to abruptly stop.
C. Usability – You may have seen a lot of taps – Sensor based, Rotatory Knob, Push button etc. If any tap, for most users , appears to be confusing to turn on (however b’ful / stylish it may be) , then the product designer has not passed the usability test.
D. Proficiency – At this level, one adds more value to the product. For eg. A tap could have features such as a mix of warm and cold water or a way to control the temperature etc.
E. Creativity – At last comes the stage when you can spice up the aesthetics of the product. But one should remember that creativity is also contextual. For eg. A colorful tap would be great for kids’ bathrooms but an elegant one is required for a fancy hotel washroom.
One must always try to create a MVP of their product / service model including the bottom three slabs of this pyramid –
Functionality > Reliability > Usability and the rest can be added with iterations.
Last but not the least,
Entrepreneurship is NOT risky !
It not only makes you learn a lot & in the best way YOU can, but also opens up a lot of avenues for you as a professional.