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[Infographic] Imagine 360 Degree Healthcare on Mobile

The Indian Healthcare IT industry is booming with mobile solutions since the past few years. The growth has specially been staggering in 2015, only to go upwards from here. But, amidst the chaos of 100 apps that are serving one or other aspect of healthcare, the user is lost! It is already becoming cumbersome to have 10 different fitness trackers and doctor consultation apps on one’s mobile. The user is tired of entering grams & litres and looks for ONE smarter and more personalized solution.

Imagine consolidation of some of the best healthcare startups in India (or abroad). The way I see it, user should be able to have a complete experience on one App / Platform. With the info-graphic below, I have made an attempt to create a picture of the present along with a glimpse of the future. The combinations can be amazing and should essentially serve the following user tree –

Consult an expert > Get diagnosis / medicines/ fitness plan > Order Medicines / Healthy Food / Gym Wear , Devices & Equipment > Book Tests/ Appointments/Memberships > Get Nurse/ Expert @ home > Read Health Tips

Overall , one can imagine what would it be like if Startups in ‘Healthcare+Ecommerce+Food Tech+Logistics+Hyperlocal Services+Content Curation’ come together!

As you must have noticed, I have created a special category for “Mental Health”, as very little has been done so far in this segment. It is important that the upcoming healthcare & wellness apps have a ‘full circle’ approach , thereby delivering well balanced solutions for each of the three segments above.

All said and done, there is still so much more to healthcare than just App based ecosystems. As Mr. Manoj Bhargava ( Billionaire | Cofounder @ 5 Hour Energy | Leading ‘Billions in Change’ ) quoted

“ The concept of healthcare is not about ‘curing illness’ alone, but more importantly about creating & maintaining wellness!

Check out his solution ‘Renew’ which is along the lines of maintaining wellness!

I have mostly mentioned Indian startups and some are just Bangalore based early stage startups (most of which I have tried). Please feel free to comment with names of amazing healthcare / fitness / full stack health food startups , you know of. Also, would love to know about any other dimensions that can be added here.

What if we inhibit inhibition?

There is a voice inside my mind. Some say it’s not the mind but the heart that tells you what to do and what not to. Whatever it is, it is quite loud and clear.. asking me why I inhibit myself from breaking free and wandering into the dark.

It makes me think deeper and gives me strength to face my own doubts. It is the voice that does not judge me but wants me to take a stand. It tells me that it’s okay to leave a high profile job or say ‘no’ to N great opportunities, and pursue something that excites me. At the same time, just as a faithful partner, it tells me all that it knows about me.

Over the years , this voice has grown stronger and louder. For this, I give the credit to my parents and then myself , who let it live and flourish. Sometimes I feel that it is has the persona of that child we all hide and slowly forget. Well, not the illegitimate one 😛 , but that child which resides inside our hearts. It shows when we laugh out loud or when we are fighting over a piece of cake. But sadly, for most people, “inhibition” takes the front seat , drives the child to a safe house and visits it once in a blue moon.

I am yet to explore a great deal but what makes me share this, is my journey as an entrepreneur so far. We usually live on assumptions, mostly in the worst ways possible and all that is because we are  – either afraid to accept that “we are afraid of the dark” or inhibit & underestimate ourselves due to general rationalizations / predictions.

For once in our lives, if we take that road which we always wonder about, we will most probably find out more about ourselves and gain more than what we imagine to lose.

Situations vary from person to person, but from what I have experienced, I have new found respect for artists and adventure freaks who just follow their fingers & feet respectively. Being an engineer and an employee gave me discipline, basic skills and understanding of how most of the world works, but being an aspiring entrepreneur, freelancer and opportunity explorer has removed the horizon from constricted vision. Probability plays a great role in this as by removing the horizon we give Math a chance to work its’ wonders. With the horizon in place we inhibit ourselves to the possibilities we are aware of and forget that permutations and combinations change with every variable.

I learn , decide and grow at every step of this quest , which I feel more and more comfortable about every passing day. People may judge me, but it is that voice that strengthens my belief in me and tells me: “Go On, make a mark or make a fool out of yourself, either way you will cherish what you find!” The journey may be long and initially I may not have enough supplies to reach the peak, but

by inhibiting inhibition, I have gained intuition.

Intuition that tells me not to worry too much about future or look for clues too far ,instead, keep walking on a dynamic map that my mind creates. Sometimes the supplies will come to me. Sometimes, I just have to keep my eyes open when they are lying around marked with my name all over. It’s amazing to see how things unravel when you stop inhibiting yourself based on pre-defined logic which was not designed for you in the first place.

So, kudos to all those who are disrupting and also to those who are re-inventing the wheel or even just painting it differently! It takes a lot to make decisions that not just impact you but also others associated with you. Stay honest to yourself and try intuition over inhibition at critical times to see what’s beyond the horizon.

PS: For those who are wondering, why I chose animation movies as graphic examples – it is because IMO these movies go beyond the horizon , yet relate with deep rooted realities of human behavior.

Construkt – Spark a Startup

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As a small initiative to spread word about the power of Entrepreneurship, I talked about some simple elements regarding ‘starting up’ , at a session that I delivered as a Speaker at Construkt Fest ‘ 15.

The topic : Spark a Startup – Ideate > Design > Validate !

Here are some highlights –

1. Pain point is not the only reason to start up. It could be for 2 other reasons – Customer Delight & Diluting Customer Fear.

2. Don’t start anything just for money.Try micro- entrepreneurship to build reserves/funds for your sustainability.

3. Don’t get bogged down by titles , play your role to your heart’s content.

4. You don’t necessarily need to be innovative . Where innovation can’t be brought about, bring in customer delight with a better imitation.

5. Design is about problem solving and not merely aesthetics & trendiness.

6. Hierarchy of design needs –

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Image Credits – Smashing Magazine

My example of a ‘Tap’ to elaborate the design hierarchy of needs :

A. Functionality – The tap should allow free & controlable flow of water /beer/ oil whatever it is meant for.

B. Reliability – The tap should be running smoothly , without any obstructions inside it that could cause the flow of fluid to abruptly stop.

C. Usability – You may have seen a lot of taps – Sensor based, Rotatory Knob, Push button etc. If any tap, for most users , appears to be confusing to turn on (however b’ful / stylish it may be) , then the product designer has not passed the usability test.

D. Proficiency – At this level, one adds more value to the product. For eg. A tap could have features such as a mix of warm and cold water or a way to control the temperature etc.

E. Creativity – At last comes the stage when you can spice up the aesthetics of the product. But one should remember that creativity is also contextual. For eg. A colorful tap would be great for kids’ bathrooms but an elegant one is required for a fancy hotel washroom.

One must always try to create a MVP of their product / service model including the bottom three slabs of this pyramid –
Functionality > Reliability > Usability and the rest can be added with iterations.

Last but not the least,

Entrepreneurship is NOT risky !

It not only makes you learn a lot & in the best way YOU can, but also opens up a lot of avenues for you as a professional.

#StartUp
If you are looking for ideas , grab a copy of the Idea book ‘Startup Sparks’ – Ideas visualized as designs.
Google Play Books or
Kindle Books

Startups, Accelerators, Public Relations & the Social Media

I am a Startup baby, who has been learning a lot since she entered the world of #Entrepreneurs. Based on my observation so far, I have tried to put up some of my views regarding whats , whys & hows of – Public Relations, External Communications , #Social Media & #Marketing , especially around #Startup Accelerator Programs .

Now, I ain’t no expert in the media industry, but this is my sincere 1st attempt at understanding PR in this era of new age media and penning down the same.

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1. Public Relations 

PR according to me, should address the following needs / concerns :

-Understanding the notions that exist in the market regarding your Company, Offerings, Products / Services & designing effective strategies to ensure that what your intentions are rightly communicated

-Creating brand awareness & right public image

-Striking the right chord in the minds of both – the direct end user as well as the media

-Creating content that can be used as tools for building relations with different communities, marketing & advertising

-Earning the attention from media instead of paying for it

-Managing Crisis situations

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2. External Communications

A #startup accelerator needs to connect with various communities in order to ensure it’s visibility at all times. External communication can be through various channels

a. Online (Web) – Social Media, Promotional Emails, Blogs, Newsletters, eMagazines, Interviews etc..

b. Offline – Newspapers, Magazines, Press Conference, Talk-shows, Promotion Events, Launches, Posters etc..

        Content is the crux of these communications. This could be in the form of –

a. Informal / Direct – Story, Info-graphic, Short movie, Speeches, Call for applications, Response to inquiries/applications etc..

b. Formal / Indirect – Press Release, Articles, Statements etc..

The aim of maintaining external communications is to build awareness, grow audience, neutralize disasters, correct wrong notions , serve up to date information on a platter right in front of the targeted audience so as to ensure a long lasting relation with large communities.

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3. Who should be targeted & How

Consider the case of a well-established, yet less popular startup accelerator. Following are certain ways to go about targeting, marketing and building public relations –

a. Students – Posters/Handouts/Guest Lectures/Events etc. @ Schools & Colleges highlighting Student Entrepreneurship Programs & Job enabling opportunities ( Region / Locality based information dissemination )

b. Entrepreneurs – Communication through Social Media, Events, Web digests such as F6S, HasGeek etc.

c. Start Ups – ‘Target the Problem’ as well as  ‘Full Package’ approach on Social media & other channels.

Example 1 – What I call ‘Target the problem approach’

The accelerator provides various solutions to the possible problems any Start-Up may face, we could create content for each  problem  and the concerned Accelerator Program as a solution for that.

Example 2 – What I call ‘Full Package approach’

Visual story, consolidating all problems and their solutions by the Program. Story of a start-up that has actually leveraged most of the benefits @ the accelerator.

d. Partners – Collaboration Invites, Conferences, Appreciation on Social Media & Other Public occasions to build a rapport apart from regular updates. Potential partners should be targeted for Accelerator Partner Program.

e. Media – Roll out exciting press Releases, Stories, Launch events to capture their attention apart from direct formal communications.

f. Investors – Provide Insightful content on the Funding Segment, such as statistics on Start-Ups in different sectors (Health Care, Ecommerce, IoT etc). Covering investor stories would make it a two way communication.

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Generic points:

1. Interactive & Directed Social Media communications could play a vital role in capturing attention not only for the specific segment but also for XYZ as a brand.

2. Open Call for Media Start-Ups to conduct a tour of the Facility could create a buzz.

3. Location based stories ; Usually, people in India (for that matter most countries) are interested in knowing more about which Indian Start-Up got funded, or enrolled in accelerator etc. and what was the story behind it.

4. Personally sending appreciative or encouraging messages on Social media channels helps build a good rapport and increases the probability of referrals.

5. Increasing the frequency of generating content on new age media such as Mobile Magazines, You Tube Channel could give entrepreneurs a glimpse of what they can really achieve through the Program(s).

The content above can be re-posted but only if the Author’s name & site link are mentioned as ‘Courtesy’ footnote.

Bangalore StartUp Meet + Pitch Event

My Blog Post for the recent event I Organized (on behalf of Weekend Ventures) end to end – Graphic Content Creation, Social Media Promotion, Event Management etc.

At Weekend Ventures we are constantly striving to foster entrepreneurship by ensuring that a disparate set of minds connect and grow together thereby contributing towards the evolution of the Start-Up Ecosystem.

We have been organizing various events to support Startups / entrepreneurs at different stages. Weekend Ventures 54Hrs (Build Startups in 54Hrs) , Meet Over Brunch (MOB) , Passian (a PaaS hackathon) are some of them.

On August 9th 2014, we organized a MOB – ‘Start-Up Meet + Pitch’ @ the most happening Entrepreneur’s Avenue – The 10,000 Start-Ups Warehouse, Bangalore. It was a brunch affair, and so most of our enthusiastic Entrepreneurs and Speakers were there by 11AM.

Santosh Panda, Founder & CEO of Explara, inaugurated the event with a very humble talk on his Entrepreneurial journey. Quoting Santosh –

“Two of my initiatives had failed. The dream to live hard, work hard but build a startup kept me motivated to try this ‘third attempt’ to launch a startup “Explara.com”. With 3 years of bootstrapping and then securing fund from renowned angel investors, Explara.com has served customers from 21 countries till now.”

Tej Pochiraju, Director @ Micrograce Solutions had moderated the Q&A on our request. It was a seamless conversation between the two followed by questions from the august audience that included various early stage Start-Up Founders, Director of Founder Institute – Mr. Naveen Lakkur, Sarath Acharya – Boutline, Tech & Social Entrepreneurs, Members of the Founder Institute, Founder of Routo from 10K StartUps – Edward Jose,  Representatives from – Tech Hub , Construkt Fest  & Corporates .

Around 12 in the noon, we took a short Networking break, wherein the audience was free to approach the Speakers, Investors, Accelerator representatives and fellow entrepreneurs. Post that we started off with an Investor Panel Discussion among Abhishek Gupta – Head of Accelerator TLABS, Prathibha Sastry – Operations Manager Microsoft Ventures,  Krishna Jha – Founder of ITFinity and Telnet Ventures & Sangeeta Devni – Deputy Manager 10000 Start-Ups. This discussion was around what their organizations offer, different kinds of funding, region based differences in the approach towards Tech & Non – Tech StartUps , followed by queries from the audience.

With another networking break, everyone settled to witness the most important session of the day. The Pitch round had around 18 early stage startups –  7 Square , Cash Kumar, Confirm Tkt, Alma Base, DAnovus, Kyash, Listo Ads, Mobile Gullak, Qbeeko, Mycrofto, Public Analytics India, Recruit Fresher, Scrollback.io , Townista, MatchUp Cricket & Video Stax . The teams hailed from various backgrounds and put up a great show for the audience in the limited time they had on stage.

Each team pitched with their Prototype/Live Beta/Mock Up/Video within 3 mins and it was a tough decision for the Judges (Investor Panel) towards the end. While the judges were toiling hard to decide on the winners, our famished participants had quick Brunch. With the hope that everyone filled up their tummies we headed off towards the final announcements of the day.

Winners –

Vishwa Krishna Kumar who has built the next Generation IM ( www.Qbeeko.com | Available on PlayStore) , bagging away the 1st Prize that gives his team a wildcard entry into final pitch round of a renowned Accelerator.

Dinesh Kotha & his team ( www.ConfirmTkt.com ) will ensure that we get confirmed train tickets no matter what! They bagged the 2nd Prize – 2 tickets to the upcoming Startup Launch/Demo Day event in their city.

Dhiren Makhija & his team ( www.CashKumar.com ) will solve Forex Conversion & Trading problems. They bagged the 3rd Prize – 1 ticket to the upcoming Startup Launch/Demo Day event in their city.

We also had a special winner Jipy Mohanty – Mycrofto , who was awarded a book called ‘ The Inseparable Twins’ by Mr. Naveen Lakkur.

We hope that we put up a good show for all and yearn to evolve based on the feedback we get from our dear Participants and Speakers. We are passionate about helping entrepreneurs and seeing startups succeed. Weekend Ventures intends to make their startup journey less lonely, more connected, and more meaningful.

Do connect with us for our updates about startup ecosystem in your city as well as major announcements.

Supriya Rathi

Organizer